“Joint Training” for McDonald's Company and Franchisee Leaders

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CBI Practitioners:

Hal Movius

Clients:

Each year since 2004, CBI has provided training in the Mutual Gains Approach to Negotiation (MGA) to leaders across McDonald’s U.S. Regions. Although corporate and franchisee interests are often well aligned, in some cases their interests differ, and conflicts sometimes arise in implementing new operational initiatives.

In January, Hal Movius delivered a highly tailored two-day workshop for company and Franchisee leaders in one region.  The first day focused on key concepts in the MGA. The second fostered workgroup discussions on working together more effectively, using a mutual gains framework.   The workshop was well received by participants.  Feedback included:

  • One of the best and most interactive workshops I have attended.  Truly enjoyed being there.
  • The workshop was very helpful.  It is very encouraging to know that the company is taking the approach of mutual gains to ensure continued success within the owner-operator community.
  • The workshop was very relevant and collaborative.  Involving key operators is essential to success.  Great feedback from owner/operators on the overall workshop.
  • I would highly recommend this to other [regions].

Commented Movius, “joint training can be a powerful tool for creating better solutions in the context of supply chain relationships, joint ventures, and cross-functional innovation and operations.  Calling for ‘greater alignment’ or appealing to shared values is often ineffective when interests legitimately differ. Putting people in the same room to navigate familiar scenarios – and giving them new roles – can help them think about new ways to engineer joint gains.”

To learn more about Joint Training, please contact Hal Movius.